Future of Frozen Foods is Hot!

When compared to an unprecedented 2020, frozen food sales thawed last year, with $69 billion in sales and 1.4% dollar growth YOY, according to statistics from the National Frozen and Refrigerated Foods Association (NFRA).

While the beginning of the COVID-19 pandemic drove a surge in stockpiling and an explosion in DTC and e-commerce that led to double-digit YOY growth in 2020, in contrast, the YOY growth for frozen foods from 2018 to 2019 was just 2%.

Overall, sales remain more than 20% above pre-pandemic levels, according to the American Frozen Food Institute (AFFI).

Research shows that new flavors and innovative product development over the last several years also created more dedicated frozen food consumers, which tend to purchase more products more often. “Core frozen food consumers,” defined by AFFI as those who consume frozen food daily or every few days, rose from 35% in 2018, to 39% in 2020.

Today, there are more diets and eating preferences than ever before. The frozen food aisle offers something for everyone: picky eaters, adventurous foodies, time-crunched families, healthy meal seekers, as well as every diet and dietary restriction.

Healthy Options – Frozen foods offer more vegan, plant-based, gluten-free and organic options than ever for those with special dietary preferences.

Alternatives to Full Meals – Seeking smaller, more frequent meals or snacks? The aisle offers convenient ways to snack or eat the portion size you want.

Exotic Flavors with Simple Prep – Convenience abounds in the freezer section, even with international flavors! It's never been easier to try foods from around the world right from your own home.

The frozen food aisle is a destination for a good food experience. There are foods with simple ingredients, healthier options and many chef-inspired cuisines. From freezer to oven or microwave with little to no prep, the frozen food section is filled with convenient ways to try something new or make a favorite meal easier using a few freezer shortcuts.

The frozen foods difference is simple: it's real food…just frozen!

Flash freezing locks in nutrition and peak freshness.

Foods stay fresh longer leading to less food waste and better value for your budget.

Frozen foods save time–no chopping, peeling or prepping–just real meals and ingredients ready whenever you need them.

Find deliciously easy recipes, fun meal ideas, time-saving tips and helpful information to incorporate the convenience of frozen foods into your meal plans.